X-Lab is the most disruptive bike business in the United States. Patrick runs sales and marketing for the new Chinese brand. He shares with us where they came from, how they're launching in the US and what they're planning for the future.

The INTVL app gamifies running and cycling by allowing you to take territory with your workouts. Louis had been a fitness influencer, and he used highly effective social media video content to market his app. We learned a lot in this episode.

Fresh back from France, Mark and Peter just attended the Tour de France Femmes Avec Zwift and rode the grueling L'Étape which finished with the legendary climb of Mount Ventoux. They share their insights from the event and what they saw around Avignon and Nice.

"The bike industry is being attacked on several fronts." Chris Bell of People For Bikes explains how the industry gets things done with Congress, whether that relates to trade tariffs, domestic manufacturing or bike infrastructure. It's a process that requires both expertise and patience.

Domestic manufacturing is a complex topic, but Pat breaks it down for us: trade tariffs, federal policy and why bike assembly is the entry point for brining bike building back to America. Pat has decades of experience, and this is a really informative and interesting discussion.

Brendan gives us his honest perspective on the state of American bike racing. That includes the Olympic superiority of our women's teams, the booming category of American MTB racing and the challenges faced by road racing events around the world.